Case Study #105: Marketing Flyer for a Beachfront Airbnb Listing (South Africa)

Client: Izelle Cloete-Glasson

Project: Promotional Flyer for Airbnb Marketing

Company: ProficientOBM

Website: www.proficientobm.com

Project Overview

Our client, Izelle Cloete-Glasson, approached ProficientOBM with the need for a high-impact marketing flyer to promote her stunning beachfront Cabana Airbnb at The Boulders, Ballito. The objective was to create a visually appealing and informative design that effectively highlighted the property’s best features while maintaining a luxury and inviting aesthetic.

Client Brief & Requirements

• Purpose: The flyer was to be used for digital marketing, print distribution, and social media promotions.

• Provided Assets: High-quality property images, Airbnb & Cyberview listing links.

• Key Features to Highlight:

  • Beachfront location with stunning sea views

  • 3-bedroom duplex that sleeps 8 guests

  • Modern amenities including Smart TVs, DSTV, Wi-Fi, and an inverter

  • Outdoor features: Patio with a Weber braai, swimming pool, and communal braai area

  • Fully equipped kitchen and stylish living areas

  • Secure parking and daily floor service

Our Approach & Execution

At ProficientOBM, we understand the power of strong visual storytelling in hospitality marketing.

Here’s how we approached this project:

1. Flyer Design & Layout

• Created a clean, modern, and engaging layout that balanced text and imagery.

• Used high-resolution images provided by the client to showcase the property’s best angles.

• Structured content into easy-to-read sections with icons for visual appeal.

• Applied brand-aligned colors and typography to maintain a premium look.

2. Content Strategy

• Crafted concise, engaging copywriting that speaks directly to potential guests.

• Highlighted the key selling points while keeping the text minimal and impactful.

• Included a clear call-to-action (CTA) to encourage direct bookings.

3. Optimized for Multi-Platform Use

• Designed in high-resolution PDF and JPEG formats for print and digital sharing.

• Ensured the flyer was suitable for social media, email marketing, and WhatsApp distribution.

• Added contact details and booking links to facilitate easy inquiries.

Final Deliverable

The final flyer (attached) is an elegant, high-converting marketing tool that our client can now leverage to attract more bookings.

Results & Impact

• Enhanced brand visibility for the Airbnb listing.

• Created a professional, polished marketing asset that aligns with the property’s luxurious appeal.

• Increased engagement and inquiries from potential guests.

Client Testimonial

"ProficientOBM understood my vision perfectly and delivered a stunning flyer that exceeded my expectations. Their attention to detail and expertise in marketing design truly set them apart!" - Izelle Cloete-Glasson

Conclusion

This project reflects ProficientOBM’s expertise in creative design and hospitality marketing. Whether you need promotional materials for Airbnb, real estate, or business marketing,our team is ready to bring your vision to life!

📩 Need a professionally designed flyer for your business? Contact us today at www.proficientobm.com.